Microsoft has filed for a new trademark that suggests the company is planning to launch its own Xbox-branded mobile gaming store.
The filing, first spotted by Windows Central, was made with the US Patent and Trademark Office on December 12th and was published on January 3rd. It’s for the term “Xbox Game Store,” and it covers “computer software for downloading, storing, and organizing video games, game data, and game-related content.”
This isn’t the first time Microsoft has filed for a trademark related to gaming on mobile devices. The company also filed for an “Xbox Mobile Gaming Application” back in September. That application was published on December 27th, and it’s still pending.
1. Microsoft files for new trademark – Xbox Game Store
Microsoft’s recent trademark filing for “Xbox Game Store” suggests that the company may be expanding their gaming options. The filing, which was submitted on May 30th, lists the potential use for physical and downloadable games, as well as accessory and hardware items related to games. This potential addition could provide a new avenue for gamers to purchase and download titles, possibly even offering exclusive deals and promotions. While it remains to be seen whether or not the trademark will be approved and when the Xbox Game Store may become available, one thing is clear – Microsoft’s continued investment in the gaming industry shows no signs of slowing down. With current offerings like Xbox Live and Game Pass, as well as the upcoming Project xCloud, this potential trademark filing could signal exciting things to come for Xbox users. Only time will tell what new possibilities the Xbox Game Store may bring.
2. What this could mean for the future of mobile gaming
The announcement that Microsoft’s Xbox Game Pass will now be available on mobile devices is a game-changer for the mobile gaming industry. Previously, mobile gamers have been limited to the selection of games available on their app store, but this merger with Xbox opens up a vast library of titles to choose from. It also means that mobile gamers no longer have to worry about purchasing individual games – they can simply access them through their Xbox Game Pass subscription. This could potentially pave the way for other companies to follow suit, offering wider access to console and PC games on mobile devices. In the future, we may see a significant shift towards mobile gaming as a preferred platform for all types of games. It’ll certainly be exciting to see how this development impacts the industry in the coming years.
3. Microsoft’s history with filing trademarks for mobile gaming
While Microsoft may be better known for its PC gaming brand Xbox, they have also made a name for themselves in the mobile gaming industry. In fact, the company has a history of filing trademarks related to mobile gaming, including one for a game called “HoloWarp” back in 2011 and another for “Xbox Game: Five Years” in 2015. Most recently, Microsoft filed a trademark for “Mixer Create,” potentially indicating plans to expand its popular streaming platform beyond just console and PC gamers. These trademark filings show that Microsoft is not only invested in the mobile gaming market, but also dedicated to constantly searching for new and innovative ways to enhance the player experience. Only time will tell what other mobile gaming developments we can expect from this tech giant in the future.
4. The potential implications of Microsoft launching its own Xbox-branded mobile gaming store
The gaming industry was already disrupted by the launch of mobile gaming apps, but Microsoft’s recent foray into the mobile market could have even bigger implications. With the success of their Xbox console line, Microsoft already has a strong presence in the traditional gaming market. By launching their own Xbox-branded mobile store, they have the potential to dominate both sides of the gaming industry. However, this move may also pose challenges for other players in the mobile market such as Apple and Google. It remains to be seen how these companies will respond, but one thing is for sure: Microsoft’s entrance into mobile gaming is shaking up the entire industry.